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From Genshin Impact to AI Gaming Startup: The Vision of Krene's Founder

和前《原神》主创恶少聊AI游戏创业|“这一次,我要做个游戏圈的‘渣男’”

From Genshin Impact to AI Gaming Startup: The Vision of Krene's Founder

November 30, 2025 01:28:20

Summary

This episode features Eshao, a former lead designer for the global phenomenon Genshin Impact, as he discusses his journey from miHoYo to founding Krene. He shares insights into Genshin Impact's creation, critiques the current Chinese gaming industry, and explains how AI can empower the next generation of game creators.

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Show Notes

Overview

This episode delves into the entrepreneurial journey of Eshao, a former lead designer behind miHoYo's blockbuster game, Genshin Impact. He offers a rare look into the early days of Genshin Impact's development, his candid views on the state of the Chinese gaming industry, and his vision for how AI can revolutionize game creation through his new startup, Krene.

Guest

Eshao (恶少), Founder of Krene. Previously a lead designer at miHoYo, where he played a pivotal role in the creation of Genshin Impact.

What You'll Learn

  • The 'pursuit of excellence' culture at miHoYo and the early challenges of developing Genshin Impact.
  • Eshao's critical perspective on the current state of the Chinese gaming industry.
  • Why he chose to leave a successful career to found Krene, an AI-powered interactive content platform.
  • How AI can address cross-disciplinary collaboration challenges in game development.
  • Eshao's ambition to enable a new generation of creators to build their own 'Genshin Impact' with AI tools.

Topics Covered

  • Game development philosophy and 'Wow Moments'
  • The industrialization of game creation, contrasting with creative freedom
  • Business models in content industries, especially 'pay for love' in ACG (Animation, Comics, Games)
  • The role of AI in empowering independent game developers and fostering innovation
  • Startup challenges and vision in the AI gaming space

Why This Matters

This episode offers a unique perspective from a seasoned game industry veteran on the intersection of AAA game development, entrepreneurial ambition, and the transformative potential of AI. It provides valuable insights for AI professionals, investors, and researchers interested in the future of interactive content and the Chinese market's innovation landscape.

Original Chinese Episode

Listen on 小宇宙 (Xiaoyuzhou)